Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing & SMS
Brand: Omnisend
Rating: 4.7 (6047 reviews)

Pricing: Free to install
Rating: 4.7 (6,047)
Developer: Omnisend

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Collect and display product reviews, build trust & make sales using social proof

Highlights: Popular with businesses in United States; Works with the latest themes

Languages

English

Works with

Checkout
Shopify Flow
Gorgias
Justuno
Recharge
Aftership
LoyaltyLion
Loox

Pricing

External charges may be billed by Omnisend separately from your Shopify invoice. Learn more

FREE

Free to install

Reach up to 250 contacts (unlimited list size) with the Free Plan.

500 emails/mo & up to 60 global SMS
Professional Email Templates
Popups & Signup Forms
Pre-built Workflows & Automations
24/7 Live Support

STANDARD

$16 / month

Reach up to 500 contacts (unlimited list size). Upgrade as you grow.

Includes EVERYTHING in Free
6,000 emails/mo & up to 60 Global SMS
1,000 published reviews
Customer Success Manager from $400/month

PRO

$59 / month

Reach up to 2500 contacts (unlimited list size). Upgrade as you grow.

EVERYTHING in Standard
Unlimited Emails + Free Global SMS
Unlimited published reviews
Customer Success Manager from $400/month

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (6,047)

Overall rating

4.7

Counts per rating level

90% of ratings are 5 stars
5.4K
5% of ratings are 4 stars
293
1% of ratings are 3 stars
48
1% of ratings are 2 stars
43
4% of ratings are 1 stars
220

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants appreciate this app for its user-friendly interface that simplifies setting up email campaigns and automations. They value the comprehensive free plan, responsive customer support, and powerful automation features. The inclusion of professional email templates and SMS marketing, along with clear analytics and educational resources, are also highlighted. It's noted for its scalability and cost-effectiveness, ideal for growing businesses.

February 14, 2025

I've used them all. Omnisend is the winner...

So, I wont be that person to name drop the ones I've been through (you all know them by name), instead I will focus on why Omnisend is the one I ended up with.

Pricing? Yeah sure. They are far less expensive than a lot of their competition. Especially at scale. But that doesn't mean anything if the value provided also is degraded.

Tech? Yup, it's super easy to set up and use. Flows are there with the push of a button, and everything is easy customizable. But that really doesn't mean anything in the long run as well, you can pretty much learn to manage almost anything with time.

Where Omnisend SHINES is in their customer support and dedicated team. I had SO many issues in dealing with thing I've never knew about when I started my business journey. Its DMARK, APIs, SPF, Custom Events, DKIM, Domain Reputation... the list never ends...

And they been there, helping me through it all. Brainstorming, solving, helping. Being nice, kind and supportive. A couple of days ago, Emna pour her heart and soul into solving an automation-issue, today Maria delivered in solving a Trigger-issue for a flow.

We have always worked it out, together!

So, unless Omnisend drops the ball, they are 100% stuck with me on my journey because they are too good of a partner to leave behind.

I cannot recommend them enough!

Andy okay

Sweden

Over 4 years using the app

Omnisend replied February 18, 2025

Now this is a review that deserves a standing ovation! 👏 We’re beyond thrilled to hear that, after trying them all, Omnisend has earned the top spot on your list. Pricing and tech are important (and we’re glad those hit the mark too!), but what truly makes us smile is knowing that our support team has been there for you every step of the way.
And trust us, we have no plans to drop the ball — we’re in this for the long haul! Thanks for such a thoughtful and amazing review. It means the world to us!

March 12, 2025

I’ve been using Omniset for a while now, and I have to say—it’s an absolute game-changer, especially if you don’t have a marketing background! The setup is incredibly easy, and no coding experience is needed. The email templates look sleek and professional right out of the box, making it simple to create stunning campaigns without any headaches.

One of my favorite features is how effortlessly you can track your business performance. The charts and analytics are super user-friendly, giving you clear insights without feeling overwhelmed by data.

Omniset also runs webinars that are super useful, helping you get the most out of the platform. And their customer service? Top-tier! They’re incredibly responsive, helpful, and patient—especially if you’re struggling with the basics, like domain setup (we’ve all been there, haha).

So far, I absolutely love Omniset. If you’re looking for an easy-to-use marketing platform that delivers great results without the technical hassle, this is it! Highly recommend.

DE NOIR

United Kingdom

Over 1 year using the app

Omnisend replied March 14, 2025

Game-changer? We’ll take it! 🚀 We’re so happy to hear that Omnisend is making email marketing easy and effective — even without a marketing or coding background!

Sleek templates, user-friendly analytics, and helpful webinars are all designed to keep things simple while delivering real results. And of course, our support team will be thrilled to know they’ve made your experience even smoother (we totally get the domain setup struggle!).

Thanks for the glowing recommendation — we’re excited to keep supporting your success!

March 4, 2025

We accidentally deleted a huge part of our email contacts, so we were beyond relieved when the Omnisend team managed to recover them. Huge thanks for that, especially also to Chaymae from customer support, who was super helpful :-)

REWORK AG

Switzerland

About 5 years using the app

Omnisend replied March 6, 2025

Accidentally deleting a huge part of your email contacts? 😱 Talk about a heart-stopping moment! We’re so relieved we could help recover them — and Chaymae will be thrilled to know she made a difference! Huge thanks for your kind words, and here’s to smooth sailing (and fewer accidental deletes) from here on out!